JOURNAL / TAG

football business

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

The Ecological Matchday Is Coming

02 OCT 2026CULTURE · 4 MIN READ

The Ecological Matchday Is Coming

Bordeaux – The €1 football club

30 SEP 2026GAME · 10 MIN READ

Bordeaux – The €1 football club

Ligue 1 Is Becoming Its Own Broadcaster

29 SEP 2026GAME · 4 MIN READ

Ligue 1 Is Becoming Its Own Broadcaster

The shirt that was meant to sell Ghana

25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

When the Sponsor Becomes the Shirt

24 SEP 2026GAME · 4 MIN READ

When the Sponsor Becomes the Shirt

The next big thing football clubs sell is knowledge

23 SEP 2026BUSINESS · 6 MIN READ

The next big thing football clubs sell is knowledge

How Napoli Turned Shirts Into Content

22 SEP 2026DESIGN · 1 MIN READ

How Napoli Turned Shirts Into Content

18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

Saudi Arabia's Sports Investment Reset

17 SEP 2026BUSINESS · 5 MIN READ

Saudi Arabia's Sports Investment Reset

Why Is Messi Buying Football Clubs?

14 SEP 2026GAME · 3 MIN READ

Why Is Messi Buying Football Clubs?

When Empty Seats Become Inventory

11 SEP 2026BUSINESS · 2 MIN READ

When Empty Seats Become Inventory

Atlético Dallas

10 SEP 2026GAME · 13 MIN READ

Atlético Dallas

Just the 6th Sponsor in 48 Years

09 SEP 2026BUSINESS · 1 MIN READ

Just the 6th Sponsor in 48 Years

Is London Red? Money Currently Speaks in Arsenal’s Favour

08 SEP 2026BUSINESS · 1 MIN READ

Is London Red? Money Currently Speaks in Arsenal’s Favour

The Patch That Becomes a Card

05 SEP 2026BUSINESS · 1 MIN READ

The Patch That Becomes a Card

02 SEP 2026DESIGN · 1 MIN READ

When the Club Becomes the Brand

The Algorithm of Fate

01 SEP 2026GAME · 10 MIN READ

The Algorithm of Fate

Modern Doesn’t Mean Better

30 AUG 2026DESIGN · 10 MIN READ

Modern Doesn’t Mean Better

Pillage: The Investment Machine Haaland Is Building Beyond Football

28 AUG 2026BUSINESS · 9 MIN READ

Pillage: The Investment Machine Haaland Is Building Beyond Football

A Minority Owner Is More Than a Percentage

25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.

24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

The real story behind Manchester City and Durex

22 AUG 2026BUSINESS · 3 MIN READ

The real story behind Manchester City and Durex

Why NHL × BAYERN makes perfect sense

21 AUG 2026BUSINESS · 6 MIN READ

Why NHL × BAYERN makes perfect sense

You Can Bankrupt a Football Club. Can You Kill It?

20 AUG 2026GAME · 6 MIN READ

You Can Bankrupt a Football Club. Can You Kill It?

20 AUG 2026BUSINESS · 5 MIN READ

When a Sponsor Logo Becomes a Discount

Google signs PSG, Bayern and Barcelona all within an 8-day window

19 AUG 2026BUSINESS · 3 MIN READ

Google signs PSG, Bayern and Barcelona all within an 8-day window

Written off. Promoted anyway.

22 AUG 2026GAME · 7 MIN READ

Written off. Promoted anyway.

The Billion-Dollar Game That Nobody Wants to Buy

18 AUG 2026BUSINESS · 7 MIN READ

The Billion-Dollar Game That Nobody Wants to Buy

The Font Between Club and League

19 AUG 2026DESIGN · 5 MIN READ

The Font Between Club and League

The Man Who Tried to Outsmart Football

17 AUG 2026BUSINESS · 5 MIN READ

The Man Who Tried to Outsmart Football

When a Football Shirt Becomes a Billboard

19 AUG 2026CULTURE · 4 MIN READ

When a Football Shirt Becomes a Billboard

Swansea's Tribute to Hip-Hop's Golden Era

14 AUG 2026BUSINESS · 3 MIN READ

Swansea's Tribute to Hip-Hop's Golden Era

Four Years, Zero Progress: The State of Montenegrin Club Football

14 AUG 2026GAME · 2 MIN READ

Four Years, Zero Progress: The State of Montenegrin Club Football

Como 1907: From Bankruptcy to the Champions League

14 AUG 2026BUSINESS · 9 MIN READ

Como 1907: From Bankruptcy to the Champions League

“Hallo New Jersey”

15 AUG 2026BUSINESS · 5 MIN READ

“Hallo New Jersey”

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

14 AUG 2026BUSINESS · 2 MIN READ

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

The Patch Economy: Football’s Next Collectible Gold Rush

15 AUG 2026BUSINESS · 4 MIN READ

The Patch Economy: Football’s Next Collectible Gold Rush

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