About
O4 Football Culture Club
O4 Football Culture Club is an independent digital publication focused on the intersection of football, business, design and culture. Founded by Ivan Marčinko, O4 publishes essays, analysis, interviews and visual stories about football beyond the pitch.
01
What O4 covers
O4 looks at football beyond the match itself, including the business, design, culture, media, branding, architecture and ideas that shape the modern game.
02
The Four
O4 explores four connected areas:
- 01GameThe game itself. The structures, systems, dynamics and developments that shape football as a sport.
- 02BusinessThe industry behind the game. Money, sponsorships, marketing, media and power.
- 03DesignHow football looks. Shirts, badges, typography, campaigns and visual identity.
- 04CultureThe people and rituals around it. Identity, history, fashion, stadiums and fandom.
03
Outside the four lines
The tagline describes what O4 is interested in: the parts of football that exist beyond the ninety minutes on the pitch, the people, businesses, places, designs, ideas and cultural forces surrounding the game.
04
Founder
Founded by Ivan Marčinko.