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BUSINESS

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

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The Sponsorship That Doesn’t Exist Yet
28 SEP 2026BUSINESS · 1 MIN READ

The Sponsorship That Doesn’t Exist Yet

The shirt that was meant to sell Ghana
25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

The next big thing football clubs sell is knowledge
23 SEP 2026BUSINESS · 6 MIN READ

The next big thing football clubs sell is knowledge

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?
18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

Saudi Arabia's Sports Investment Reset
17 SEP 2026BUSINESS · 5 MIN READ

Saudi Arabia's Sports Investment Reset

When Empty Seats Become Inventory
11 SEP 2026BUSINESS · 2 MIN READ

When Empty Seats Become Inventory

Just the 6th Sponsor in 48 Years
09 SEP 2026BUSINESS · 1 MIN READ

Just the 6th Sponsor in 48 Years

Is London Red? Money Currently Speaks in Arsenal’s Favour
08 SEP 2026BUSINESS · 1 MIN READ

Is London Red? Money Currently Speaks in Arsenal’s Favour

The Patch That Becomes a Card
05 SEP 2026BUSINESS · 1 MIN READ

The Patch That Becomes a Card

Pillage: The Investment Machine Haaland Is Building Beyond Football
28 AUG 2026BUSINESS · 9 MIN READ

Pillage: The Investment Machine Haaland Is Building Beyond Football

A Minority Owner Is More Than a Percentage
25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.
24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

The real story behind Manchester City and Durex
22 AUG 2026BUSINESS · 3 MIN READ

The real story behind Manchester City and Durex

Why NHL × BAYERN makes perfect sense
21 AUG 2026BUSINESS · 6 MIN READ

Why NHL × BAYERN makes perfect sense

When a Sponsor Logo Becomes a Discount
20 AUG 2026BUSINESS · 5 MIN READ

When a Sponsor Logo Becomes a Discount

Google signs PSG, Bayern and Barcelona all within an 8-day window
19 AUG 2026BUSINESS · 3 MIN READ

Google signs PSG, Bayern and Barcelona all within an 8-day window

The Billion-Dollar Game That Nobody Wants to Buy
18 AUG 2026BUSINESS · 7 MIN READ

The Billion-Dollar Game That Nobody Wants to Buy

The Man Who Tried to Outsmart Football
17 AUG 2026BUSINESS · 5 MIN READ

The Man Who Tried to Outsmart Football

Swansea's Tribute to Hip-Hop's Golden Era
14 AUG 2026BUSINESS · 3 MIN READ

Swansea's Tribute to Hip-Hop's Golden Era

Como 1907: From Bankruptcy to the Champions League
14 AUG 2026BUSINESS · 9 MIN READ

Como 1907: From Bankruptcy to the Champions League

“Hallo New Jersey”
15 AUG 2026BUSINESS · 5 MIN READ

“Hallo New Jersey”

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us
14 AUG 2026BUSINESS · 2 MIN READ

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

The Patch Economy: Football’s Next Collectible Gold Rush
15 AUG 2026BUSINESS · 4 MIN READ

The Patch Economy: Football’s Next Collectible Gold Rush