O4 emblemO4
JOURNAL

DESIGN

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

ALLGAMEBUSINESSCULTUREDESIGNDEEP DIVE
How Napoli Turned Shirts Into Content
22 SEP 2026DESIGN · 1 MIN READ

How Napoli Turned Shirts Into Content

Drawing the Soul of Football
07 SEP 2026DESIGN · 5 MIN READ

Drawing the Soul of Football

When a Leak Becomes the Campaign
04 SEP 2026DESIGN · 5 MIN READ

When a Leak Becomes the Campaign

When the Club Becomes the Brand
02 SEP 2026DESIGN · 1 MIN READ

When the Club Becomes the Brand

Modern Doesn’t Mean Better
30 AUG 2026DESIGN · 10 MIN READ

Modern Doesn’t Mean Better

The City Wore the Shirt
25 AUG 2026DESIGN · 5 MIN READ

The City Wore the Shirt

The Font Between Club and League
19 AUG 2026DESIGN · 5 MIN READ

The Font Between Club and League

Stitched for the Occasion: From Munich to the Far East
14 AUG 2026DESIGN · 2 MIN READ

Stitched for the Occasion: From Munich to the Far East

A Jersey Woven from Portofino’s beauty
13 AUG 2026DESIGN · 1 MIN READ

A Jersey Woven from Portofino’s beauty

The Viking Code: Norway’s New Kit Typography
15 AUG 2026DESIGN · 1 MIN READ

The Viking Code: Norway’s New Kit Typography