JOURNAL / TAG

sponsorship

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

The Sponsorship That Doesn’t Exist Yet

28 SEP 2026BUSINESS · 1 MIN READ

The Sponsorship That Doesn’t Exist Yet

The shirt that was meant to sell Ghana

25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

When the Sponsor Becomes the Shirt

24 SEP 2026GAME · 4 MIN READ

When the Sponsor Becomes the Shirt

18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

Saudi Arabia's Sports Investment Reset

17 SEP 2026BUSINESS · 5 MIN READ

Saudi Arabia's Sports Investment Reset

Why Is Messi Buying Football Clubs?

14 SEP 2026GAME · 3 MIN READ

Why Is Messi Buying Football Clubs?

When Empty Seats Become Inventory

11 SEP 2026BUSINESS · 2 MIN READ

When Empty Seats Become Inventory

Just the 6th Sponsor in 48 Years

09 SEP 2026BUSINESS · 1 MIN READ

Just the 6th Sponsor in 48 Years

The Patch That Becomes a Card

05 SEP 2026BUSINESS · 1 MIN READ

The Patch That Becomes a Card

A Minority Owner Is More Than a Percentage

25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.

24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

20 AUG 2026BUSINESS · 5 MIN READ

When a Sponsor Logo Becomes a Discount

Google signs PSG, Bayern and Barcelona all within an 8-day window

19 AUG 2026BUSINESS · 3 MIN READ

Google signs PSG, Bayern and Barcelona all within an 8-day window

The Billion-Dollar Game That Nobody Wants to Buy

18 AUG 2026BUSINESS · 7 MIN READ

The Billion-Dollar Game That Nobody Wants to Buy

The Man Who Tried to Outsmart Football

17 AUG 2026BUSINESS · 5 MIN READ

The Man Who Tried to Outsmart Football

When a Football Shirt Becomes a Billboard

19 AUG 2026CULTURE · 4 MIN READ

When a Football Shirt Becomes a Billboard

Swansea's Tribute to Hip-Hop's Golden Era

14 AUG 2026BUSINESS · 3 MIN READ

Swansea's Tribute to Hip-Hop's Golden Era

Como 1907: From Bankruptcy to the Champions League

14 AUG 2026BUSINESS · 9 MIN READ

Como 1907: From Bankruptcy to the Champions League

“Hallo New Jersey”

15 AUG 2026BUSINESS · 5 MIN READ

“Hallo New Jersey”

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

14 AUG 2026BUSINESS · 2 MIN READ

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

The Patch Economy: Football’s Next Collectible Gold Rush

15 AUG 2026BUSINESS · 4 MIN READ

The Patch Economy: Football’s Next Collectible Gold Rush

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