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JOURNAL

Journal

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

ALLGAMEBUSINESSCULTUREDESIGNDEEP DIVE
Bordeaux – The €1 football club
30 SEP 2026GAME · 10 MIN READ

Bordeaux – The €1 football club

Written off. Promoted anyway.
22 AUG 2026GAME · 7 MIN READ

Written off. Promoted anyway.

The real story behind Manchester City and Durex
22 AUG 2026BUSINESS · 3 MIN READ

The real story behind Manchester City and Durex

Why NHL × BAYERN makes perfect sense
21 AUG 2026BUSINESS · 6 MIN READ

Why NHL × BAYERN makes perfect sense

You Can Bankrupt a Football Club. Can You Kill It?
20 AUG 2026GAME · 6 MIN READ

You Can Bankrupt a Football Club. Can You Kill It?

When a Sponsor Logo Becomes a Discount
20 AUG 2026BUSINESS · 5 MIN READ

When a Sponsor Logo Becomes a Discount

The Font Between Club and League
19 AUG 2026DESIGN · 5 MIN READ

The Font Between Club and League

When a Football Shirt Becomes a Billboard
19 AUG 2026CULTURE · 4 MIN READ

When a Football Shirt Becomes a Billboard

Google signs PSG, Bayern and Barcelona all within an 8-day window
19 AUG 2026BUSINESS · 3 MIN READ

Google signs PSG, Bayern and Barcelona all within an 8-day window

The Billion-Dollar Game That Nobody Wants to Buy
18 AUG 2026BUSINESS · 7 MIN READ

The Billion-Dollar Game That Nobody Wants to Buy

The Man Who Tried to Outsmart Football
17 AUG 2026BUSINESS · 5 MIN READ

The Man Who Tried to Outsmart Football

Dynamo Dresden Just Scored an Own Goal
16 AUG 2026CULTURE · 3 MIN READ

Dynamo Dresden Just Scored an Own Goal

The Patch Economy: Football’s Next Collectible Gold Rush
15 AUG 2026BUSINESS · 4 MIN READ

The Patch Economy: Football’s Next Collectible Gold Rush

The Viking Code: Norway’s New Kit Typography
15 AUG 2026DESIGN · 1 MIN READ

The Viking Code: Norway’s New Kit Typography

“Hallo New Jersey”
15 AUG 2026BUSINESS · 5 MIN READ

“Hallo New Jersey”

St. Pauli: Most Loved. Most Hated. Never Neutral.
14 AUG 2026CULTURE · 4 MIN READ

St. Pauli: Most Loved. Most Hated. Never Neutral.

Como 1907: From Bankruptcy to the Champions League
14 AUG 2026BUSINESS · 9 MIN READ

Como 1907: From Bankruptcy to the Champions League

Four Years, Zero Progress: The State of Montenegrin Club Football
14 AUG 2026GAME · 2 MIN READ

Four Years, Zero Progress: The State of Montenegrin Club Football

Swansea's Tribute to Hip-Hop's Golden Era
14 AUG 2026BUSINESS · 3 MIN READ

Swansea's Tribute to Hip-Hop's Golden Era

Stitched for the Occasion: From Munich to the Far East
14 AUG 2026DESIGN · 2 MIN READ

Stitched for the Occasion: From Munich to the Far East

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us
14 AUG 2026BUSINESS · 2 MIN READ

Titans at War and Crumbs from the Table: What the World Cup Jersey Market Tells Us

A Jersey Woven from Portofino’s beauty
13 AUG 2026DESIGN · 1 MIN READ

A Jersey Woven from Portofino’s beauty