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JOURNAL

Journal

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

ALLGAMEBUSINESSCULTUREDESIGNDEEP DIVE
Bordeaux – The €1 football club
30 SEP 2026GAME · 10 MIN READ

Bordeaux – The €1 football club

Ligue 1 Is Becoming Its Own Broadcaster
29 SEP 2026GAME · 4 MIN READ

Ligue 1 Is Becoming Its Own Broadcaster

The Sponsorship That Doesn’t Exist Yet
28 SEP 2026BUSINESS · 1 MIN READ

The Sponsorship That Doesn’t Exist Yet

The shirt that was meant to sell Ghana
25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

When the Sponsor Becomes the Shirt
24 SEP 2026GAME · 4 MIN READ

When the Sponsor Becomes the Shirt

The next big thing football clubs sell is knowledge
23 SEP 2026BUSINESS · 6 MIN READ

The next big thing football clubs sell is knowledge

How Napoli Turned Shirts Into Content
22 SEP 2026DESIGN · 1 MIN READ

How Napoli Turned Shirts Into Content

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?
18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

Saudi Arabia's Sports Investment Reset
17 SEP 2026BUSINESS · 5 MIN READ

Saudi Arabia's Sports Investment Reset

Why Is Messi Buying Football Clubs?
14 SEP 2026GAME · 3 MIN READ

Why Is Messi Buying Football Clubs?

When Empty Seats Become Inventory
11 SEP 2026BUSINESS · 2 MIN READ

When Empty Seats Become Inventory

Atlético Dallas
10 SEP 2026GAME · 13 MIN READ

Atlético Dallas

Just the 6th Sponsor in 48 Years
09 SEP 2026BUSINESS · 1 MIN READ

Just the 6th Sponsor in 48 Years

Is London Red? Money Currently Speaks in Arsenal’s Favour
08 SEP 2026BUSINESS · 1 MIN READ

Is London Red? Money Currently Speaks in Arsenal’s Favour

Drawing the Soul of Football
07 SEP 2026DESIGN · 5 MIN READ

Drawing the Soul of Football

The Patch That Becomes a Card
05 SEP 2026BUSINESS · 1 MIN READ

The Patch That Becomes a Card

When a Leak Becomes the Campaign
04 SEP 2026DESIGN · 5 MIN READ

When a Leak Becomes the Campaign

When the Club Becomes the Brand
02 SEP 2026DESIGN · 1 MIN READ

When the Club Becomes the Brand

The Algorithm of Fate
01 SEP 2026GAME · 10 MIN READ

The Algorithm of Fate

Modern Doesn’t Mean Better
30 AUG 2026DESIGN · 10 MIN READ

Modern Doesn’t Mean Better

Pillage: The Investment Machine Haaland Is Building Beyond Football
28 AUG 2026BUSINESS · 9 MIN READ

Pillage: The Investment Machine Haaland Is Building Beyond Football

The City Wore the Shirt
25 AUG 2026DESIGN · 5 MIN READ

The City Wore the Shirt

A Minority Owner Is More Than a Percentage
25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.
24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

The long way home
23 AUG 2026CULTURE · 9 MIN READ

The long way home