JOURNAL / TAG

premiere league

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

Newcastle United’s New Crest: Why a Minor Redesign Feels Like a Major Story

01 OCT 2026DESIGN · 4 MIN READ

Newcastle United’s New Crest: Why a Minor Redesign Feels Like a Major Story

The shirt that was meant to sell Ghana

25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

When the Sponsor Becomes the Shirt

24 SEP 2026GAME · 4 MIN READ

When the Sponsor Becomes the Shirt

Just the 6th Sponsor in 48 Years

09 SEP 2026BUSINESS · 1 MIN READ

Just the 6th Sponsor in 48 Years

Is London Red? Money Currently Speaks in Arsenal’s Favour

08 SEP 2026BUSINESS · 1 MIN READ

Is London Red? Money Currently Speaks in Arsenal’s Favour

Pillage: The Investment Machine Haaland Is Building Beyond Football

28 AUG 2026BUSINESS · 9 MIN READ

Pillage: The Investment Machine Haaland Is Building Beyond Football

A Minority Owner Is More Than a Percentage

25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.

24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

Written off. Promoted anyway.

22 AUG 2026GAME · 7 MIN READ

Written off. Promoted anyway.

The Font Between Club and League

19 AUG 2026DESIGN · 5 MIN READ

The Font Between Club and League

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