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JOURNAL / TAG

football shirts

IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

The shirt that was meant to sell Ghana
25 SEP 2026BUSINESS · 5 MIN READ

The shirt that was meant to sell Ghana

When the Sponsor Becomes the Shirt
24 SEP 2026GAME · 4 MIN READ

When the Sponsor Becomes the Shirt

How Napoli Turned Shirts Into Content
22 SEP 2026DESIGN · 1 MIN READ

How Napoli Turned Shirts Into Content

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?
18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

When a Leak Becomes the Campaign
04 SEP 2026DESIGN · 5 MIN READ

When a Leak Becomes the Campaign

The Patch That Becomes a Card
05 SEP 2026BUSINESS · 1 MIN READ

The Patch That Becomes a Card

When the Club Becomes the Brand
02 SEP 2026DESIGN · 1 MIN READ

When the Club Becomes the Brand

Modern Doesn’t Mean Better
30 AUG 2026DESIGN · 10 MIN READ

Modern Doesn’t Mean Better

When a Sponsor Logo Becomes a Discount
20 AUG 2026BUSINESS · 5 MIN READ

When a Sponsor Logo Becomes a Discount

The Font Between Club and League
19 AUG 2026DESIGN · 5 MIN READ

The Font Between Club and League

When a Football Shirt Becomes a Billboard
19 AUG 2026CULTURE · 4 MIN READ

When a Football Shirt Becomes a Billboard

Swansea's Tribute to Hip-Hop's Golden Era
14 AUG 2026BUSINESS · 3 MIN READ

Swansea's Tribute to Hip-Hop's Golden Era

“Hallo New Jersey”
15 AUG 2026BUSINESS · 5 MIN READ

“Hallo New Jersey”

The Viking Code: Norway’s New Kit Typography
15 AUG 2026DESIGN · 1 MIN READ

The Viking Code: Norway’s New Kit Typography

The Patch Economy: Football’s Next Collectible Gold Rush
15 AUG 2026BUSINESS · 4 MIN READ

The Patch Economy: Football’s Next Collectible Gold Rush

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