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IDEAS, STORIES & OBSERVATIONS FROM AROUND THE GAME.

Nothing Is Just a Training Ground Anymore

05 OCT 2026GAME · 6 MIN READ

Nothing Is Just a Training Ground Anymore

The Sponsorship That Doesn’t Exist Yet

28 SEP 2026BUSINESS · 1 MIN READ

The Sponsorship That Doesn’t Exist Yet

18 SEP 2026BUSINESS · 2 MIN READ

Why Did Mbappé Leave Nike for a Brand That Hasn’t Even Entered Football Yet?

Saudi Arabia's Sports Investment Reset

17 SEP 2026BUSINESS · 5 MIN READ

Saudi Arabia's Sports Investment Reset

Why Is Messi Buying Football Clubs?

14 SEP 2026GAME · 3 MIN READ

Why Is Messi Buying Football Clubs?

A Minority Owner Is More Than a Percentage

25 AUG 2026BUSINESS · 8 MIN READ

A Minority Owner Is More Than a Percentage

Wrexham Didn’t Go Global. It Got Distributed.

24 AUG 2026BUSINESS · 11 MIN READ

Wrexham Didn’t Go Global. It Got Distributed.

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