O4 VOICES.

“The implications go far beyond one club. This could shape the rules of English football for years to come.”

“I think football can make matchdays more sustainable, but the responsibility should sit primarily with clubs and stadium operators, not fans. Better public transport, reusable cups, less food waste and more efficient stadium operations can make a real difference without making tickets or matchday experiences more expensive. The key is to make the sustainable option the easiest option. Fans should be part of the solution, not the ones paying the price for it.”