SPONSORS
Napoli
Mars
1988 — 1991
Mars didn't simply sponsor Napoli. It became part of the visual language of Maradona's final Napoli era, appearing on the shirt as the club moved from local football institution to global cultural phenomenon
THE STORY
From 1988 to 1991, Mars appeared on the chest of Napoli during one of the most iconic eras in Italian football. By then, Mars was already a globally recognised confectionery brand, bringing the language of mass-market consumer culture onto the shirts of a club that was becoming a global phenomenon. With Maradona wearing number 10, Napoli won the UEFA Cup in 1989 and the Scudetto in 1990, making the Mars logo part of one of football’s most recognisable visual moments of the era.
